First, place the 3 P’s. This creates 4 possible gaps (before, between, after) where H’s can go:

Sun, 03 May 2026 14:57:46 +0000

First, Place the 3 P’s: Positions, Purpose, and Plan – The 4 Gaps Where H’s Belong In effective communication and content strategy, structure and clarity are essential. A powerful foundational technique involves placing the 3 P’s—Position, Purpose, and Plan—strategically to guide your audience and strengthen your message. But how exactly do these pivotal elements create four distinct communication gaps where H’s—such as Highlight, Highlight Key Insights, and Hook—can shine? ### Why the 3 P’s Matter
Let’s break down the roles: - Position sets the context—where your message stands in relation to your audience’s expectations or competitors.
- Purpose articulates why you’re communicating—connecting content to value and intent.
- Plan outlines how you’ll deliver value—detailing steps, strategies, or next actions.