Sun, 03 May 2026 10:30:12 +0000

Big Challenges Sanrio: Navigating the Complexities of a Beloved Franchise in a Changing World Since its debut in the 1970s, Sanrio — best known for its cherished characters like Hello Kitty, My Melody, Cinnamoroll, and KuRomi — has captured the hearts of millions worldwide. With a brand synonymous with cuteness, warmth, and joy, Sanrio stands as a cultural icon. Yet, behind the smiling faces and playful merchandise lie significant challenges that threaten to reshape its future. In this SEO-rich article, we explore the major hurdles Sanrio faces today and the strategies it’s adapting to overcome them. --- ### 1. Balancing Nostalgia with Modern Markets