Thu, 30 Apr 2026 10:42:04 +0000

Suddenly Tequila Over Red Lobster: The Most Devastating Change in Restaurant History? In 2023, Red Lobster—the beloved seafood chain known for its garlic shrimp and casual dining appeal—shook its core identity with a shocking decision: introducing tequila-infused cocktails across all locations. What followed was more than just a menu tweak—it was a cultural backlash. Dubbed “Suddenly Tequila Over Red Lobster,” this bold shift sparked chaotic reviews, online outrage, and a significant drop in customer loyalty. So, what went wrong—and why has this change been labeled the most devastating in modern restaurant history? ### The Shock of the Night: Red Lobster’s Tequila Surprise For nearly two decades, Red Lobster built its brand on approachable, comfort food with a side of party spirit—think red lobster rolls, countless margarita options, and unlimited beer flights. But in early 2023, the chain quietly replaced classic beer-CNK au glasses with tequila-based cocktails at hundreds of restaurants nationwide. The announcement came without fanfare, no previews, and scant explanation—just a flashy “Tequila On Tap” sign and social media posts filled with influencers raising cocktails to paparazzi shots.