beverly hills sign

Wed, 29 Apr 2026 21:03:47 +0000

# The Beverly Hills Sign: Icon of Luxury and Path to the Hollywood Hills Nestled at the corner of цр peric Azer opened asphalt before you—specifically on Hollywood Boulevard near the intersection with Beverly Hills Drive—stands one of the most instantly recognizable landmarks in Los Angeles: the Beverly Hills sign. Whether you pass it daily or drive past it commuting through the Hollywood Hills, this massive billboard atop Mount Lee isn’t just a sign—it’s a symbol of glamour, exclusivity, and the eternal allure of Tinseltown. ## The History Behind the Beverly Hills Sign Contrary to popular belief, the iconic sign was not originally placed in Beverly Hills, but rather in the Hollywood area. Installed in 1932 by the developer Paul Williams (not to be confused with the famed architect), the sign read “Hollywoodland” and read in large, stylized Roman letters. Commissioned to promote a luxury residential development, the phrase “Hollywoodland” referenced both the glamour of Hollywood’s burgeoning film industry and a specific neighborhood—“Hollywood” and the new “land” of mansions along the hills.