Sun, 03 May 2026 18:06:13 +0000

How Grand Seiko Outlasted Seiko in Timeless Craftsmanship In the world of mechanical watchmaking, few names resonate more with legacy and precision than Grand Seiko, the iconic Japanese brand synonymous with endurance, innovation, and uncompromising craftsmanship. While Seiko pioneered Japan’s rise in precision timepieces, it is Grand Seiko’s unwavering dedication to handcrafted excellence and timeless design that has allowed it to not only survive but thrive in a highly competitive market. ### The Legacy Roots: Seiko vs. Grand Seiko Seiko (formerly Seiko Watch Corp.) emerged as a trailblazer in Japanese horology, capturing global attention in 1969 with the revolutionary Seiko Astron quartz watch—a game-changer that challenged the dominance of analog timekeeping. The launch of quartz technology catapulted Seiko into the spotlight, making precision accessible and affordable.