Cancel Gluten Cult: Do Doritos Warn Against Hidden Wheat?!

Sat, 02 May 2026 12:02:16 +0000

Cancel Gluten Cult: Do Doritos Warn Against Hidden Wheat? A Deep Dive into Industry Transparency In recent years, the rise of gluten-free eating has reshaped how food brands communicate safety, labeling, and consumer trust—nowhere is this more evident than in the case of Doritos and the growing movement to cancel the gluten cult. With increasing awareness around hidden wheat and gluten cross-contamination, the brand’s public messaging has sparked intense debate. Are Doritos genuinely taking responsibility, or is this just a performative shift in response to consumer pressure? ### The Growing Concern: Hidden Wheat in Every Crunch For years, wheat has lurked in processed snack foods under various names—some obvious, others subtle. Though Doritos proudly displays “Contains: Wheat” on select packages, the real concern lies in risky hidden sources like hydrolyzed wheat protein, modified wheat starch, or wheat-derived malt flavorings. These ingredients may not always trigger obvious labels but can cause severe reactions in those with celiac disease or gluten sensitivity.